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Monday, October 3 • 10:00am - 11:30am
The Ideal Customer Archetype | 10:00 - 11:30 AM

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Do you ever wonder how top brands create irrational loyalty among their users? The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them.

Sol Marketing CEO and founder Deb Gabor leads this highly interactive workshop guiding attendees through identifying and profiling the customer who is most highly predictive of a startup’s success using the “Ideal Customer Archetype” methodology. Through the use of hands-on exercises, audiences learn to use this method to go beyond traditional demographic and firmographic profiles to hone in on behavioral and attitudinal attributes that enhance the climate of consideration for their brands and products.

Takeaways:

• Understanding the ideal customer archetype methodology
• Getting inside your customer’s head
• Segmenting and targeting customers
• Bonding emotionally with customers
• Becoming part of customers’ self concepts

During the session, Deb will guide audiences through the development of their company’s own ideal customer profile, which they can take with them to continue the customer targeting process for their companies.

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!  

Speakers
avatar for Deb Gabor

Deb Gabor

CEO, Sol Marketing
Brand Dominatrix and Investor Pitch Whisperer Deb Gabor is founder of Sol Marketing and Investor Pitches.com and author of the bestselling book: Branding is Sex, Get Your Customer Laid and Sell the Hell Out of Anything. | In her capacity as Sol Marketing's strategic and spiritual leader, Deb has led brand strategy and research engagements for organizations ranging from international household names like Dell, Goldman Sachs, Microsoft and NBC... Read More →


Monday October 3, 2016 10:00am - 11:30am
Capital Factory 701 Brazos St, 16th floor, Austin, TX 78701

Attendees (161)