Austin Startup Week

Do you ever wonder how top brands create irrational loyalty among their users? The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them.

Sol Marketing CEO and founder Deb Gabor leads this highly interactive workshop guiding attendees through identifying and profiling the customer who is most highly predictive of a startup’s success using the “Ideal Customer Archetype” methodology. Through the use of hands-on exercises, audiences learn to use this method to go beyond traditional demographic and firmographic profiles to hone in on behavioral and attitudinal attributes that enhance the climate of consideration for their brands and products.

Takeaways:

• Understanding the ideal customer archetype methodology
• Getting inside your customer’s head
• Segmenting and targeting customers
• Bonding emotionally with customers
• Becoming part of customers’ self concepts

During the session, Deb will guide audiences through the development of their company’s own ideal customer profile, which they can take with them to continue the customer targeting process for their companies.

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!  

Are you a developer building products? Join us for this amazing session with incredible speakers talking about how to build tools that sell. Break yourself out of your developer mindset and learn to view the world through the eyes of your customer. If you're a marketer or a founder, this session is valuable to you too. Learn techniques and advice you can use to keep your development group making tools that grow your bottom line!

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!  

If you're looking to attract new audiences join us for this session where you'll learn techniques to use for PPC advertising, how to launch an affiliate marketing campaign, and how to use email marketing to support your advertising initiatives. Get the most out of your ad spend and grow your startup by learning practical skills in this informative session!

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

What’s new and happening the world of CPG? From packaging and new technologies to flavors and ingredients, we'll be discussing what’s new, emerging and on the cusp in the world of packaged goods. 

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

In this session you'll learn the basics of online marketing with amazing presentations by some of the world's leading experts on content marketing, SEO, and Social media. Don't miss this opportunity to learn valuable skills that will help you with your online marketing career or techniques you can use to grow your startup!

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Pitching food bloggers and not getting a nibble? Are your likes on social media not as piping hot as you would like? Do you feel that you just don’t have the right recipe to make your brand drool-worthy? This panel focuses on getting the perfect blend of social chatter, media pitching and other outside-the-recipe box ideas to really get people talking the right way about your company. Our panel members will provide insight from various backgrounds and past experiences to show you the ins and outs of appropriate pitching techniques, social media 101 and more. Because you can slay. All day.

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Learn how to navigate some exciting (but often treacherous!) creative waters! We’ll be discussing best practices, solid strategies and what makes a successful transition from one look, feel and brand story to another through the lens of packaged goods. 

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Entrepreneurship is a way of life in Austin. Everyone you meet is building a mobile app or disrupting an industry. News headlines congratulate startups receiving hundreds of thousands (or millions) in funding each day. Sometimes it seems so commonplace that you'd think founding a company was easy. But don't be fooled.

Hear from three Austin startups, Sandbox Commerce, DivInc and Gallivnt, about the blood, sweat and tears that went into their first year building their startups. They'll share the brutally honest, behind-the-scenes look at how they pushed through when things got tough, and why they wake up to fight for their company's success each day. Get ready to remove your rose-colored glasses because the road of entrepreneurship is no easy feat. Is it even worth it? You'll be surprised by their answers.

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!  

This is one of the hottest sessions during Austin Startup Week. Don't miss this! Join us as the nation's smartest minds in conversion optimization discuss techniques you can use to make your website more effective at turning visitors into customers!

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!  

SandBox Commerce will talk about the importance of a mobile application to a retailers' sales and customer ecosystem. We will discuss best practices in building, managing and deploying mobile applications in the retail space and the impact of these applications on a retailers bottom line. Appetizers and drinks provided.

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Hey Marketers of Austin Startup Week, join us for a happy hour just for you! Join us on Wednesday to network with other marketers enjoying startup week. We'll have drink tickets and there will be tons of marketers to network with!

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Advancing technology has given us the ability to build brands centered around giving users power through accessibility. Campus Watch CEO and founder, Paolo Soriano, leads this interactive discussion guiding attendees through identifying existing problems, issues or needs consumers face and the solutions we can create by developing brands that put technology into the hands of users. During the session, Paolo will guide audiences through the development of Campus Watch and tools to building innovative brands that empower consumers.

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!    

Digital communities and products designed for sharing, commenting and “like” accumulation have been smash hits. But these same tools have failed to consistently foster connections that move from the digital to the human realm, proving to be a driver of, instead of a solution to, human loneliness. 

While often satisfying, sharing and garnering in a permanently interconnected world is a poor substitute for real human interaction, a substitute that also creates pressure to create a digital façade of happiness and success that has little to do with our real world existence. 

A new generation of technology startups seek to address this phenomenon, creating tools and communities designed not to motivate online interaction, but to create offline connections. From the dating app Bumble’s move to Bumble BFF, to NextDoor’s successful efforts to build neighborhood community, attempts to be an anti-facebook are taking off. The expectation isn’t to cure loneliness, but a new generation of entrepreneurs are certain the internet can be part of the solution, instead of driving the problem. 

We will seek to answer the questions: 
1. Can technology be a solution to, instead of driver of, loneliness 
2. Why have social networks failed to create real world connections? 
3. How are new companies innovating to become part of the solution?

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Scheduled March 10-19, 2017, SXSW brings together thousands of entrepreneurs, founders, angels, investors and VCs from across the United States and around the world. The 2017 event will see many changes and many new opportunities. Attend this special presentation to get more information on how you can take advantage of all that the event has to offer.

Additionally, learn the best strategies and methodologies for your new venture to leverage the various SXSW startup-related platforms to take your company (and your career) to the next level.

Sponsored by the Austin Chamber of Commerce, Innovate Austin Initiative in Partnership with SXSW.

Austin Startup Week is supported in part by Capital Factory, Techstars, Galvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!