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Marketing [clear filter]
Monday, October 3
 

10:00am

The Ideal Customer Archetype | 10:00 - 11:30 AM
Do you ever wonder how top brands create irrational loyalty among their users? The world’s most profitable and well-known brands bond in highly emotional and compelling ways with the customers who are most likely to spend the most money with them.

Sol Marketing CEO and founder Deb Gabor leads this highly interactive workshop guiding attendees through identifying and profiling the customer who is most highly predictive of a startup’s success using the “Ideal Customer Archetype” methodology. Through the use of hands-on exercises, audiences learn to use this method to go beyond traditional demographic and firmographic profiles to hone in on behavioral and attitudinal attributes that enhance the climate of consideration for their brands and products.

Takeaways:

• Understanding the ideal customer archetype methodology
• Getting inside your customer’s head
• Segmenting and targeting customers
• Bonding emotionally with customers
• Becoming part of customers’ self concepts

During the session, Deb will guide audiences through the development of their company’s own ideal customer profile, which they can take with them to continue the customer targeting process for their companies.

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!  

Speakers
avatar for Deb Gabor

Deb Gabor

CEO, Sol Marketing
Brand Dominatrix and Investor Pitch Whisperer Deb Gabor is founder of Sol Marketing and Investor Pitches.com and author of the bestselling book: Branding is Sex, Get Your Customer Laid and Sell the Hell Out of Anything. In her capacity as Sol Marketing's strategic and spiritual leader... Read More →


Monday October 3, 2016 10:00am - 11:30am
Capital Factory 701 Brazos St, 16th floor, Austin, TX 78701

4:00pm

Marketing Mindset for Developers: Build Tools That Sell | 4:00 - 5:00 PM
Are you a developer building products? Join us for this amazing session with incredible speakers talking about how to build tools that sell. Break yourself out of your developer mindset and learn to view the world through the eyes of your customer. If you're a marketer or a founder, this session is valuable to you too. Learn techniques and advice you can use to keep your development group making tools that grow your bottom line!

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!  

Speakers
avatar for Jason Cohen

Jason Cohen

CTO, WP Engine
avatar for Noah Kagan

Noah Kagan

Founder, AppSumo
avatar for Jaime Tardy

Jaime Tardy

CEO, Eventual Millionaire


Monday October 3, 2016 4:00pm - 5:00pm
WP Engine 504 Lavaca Street #1000
 
Tuesday, October 4
 

10:00am

Mastering Online Advertising: PPC, Affiliate, Email Marketing | 10:00 - 11:30 AM
If you're looking to attract new audiences join us for this session where you'll learn techniques to use for PPC advertising, how to launch an affiliate marketing campaign, and how to use email marketing to support your advertising initiatives. Get the most out of your ad spend and grow your startup by learning practical skills in this informative session!

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Speakers
avatar for Shawn Collins

Shawn Collins

Co-founder, Affiliate Summit
Shawn Collins is an affiliate marketer, runner, Yankees & Jets fan, Maryland Terp, future writer of the great American novel http://t.co/i242A91TQP
avatar for Bill Leake

Bill Leake

CEO, Apogee Results
Bill Leake is a former McKinsey & Co consultant and Dell executive, and current CEO of Apogee Results. Bill has been involved in driving provable revenues through Internet marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the... Read More →



Tuesday October 4, 2016 10:00am - 11:30am
Capital Factory 701 Brazos St, 16th floor, Austin, TX 78701
 
Wednesday, October 5
 

10:00am

Trends in CPG | 10:00 - 11:30 AM
Whats new and happening the world of CPG? From packaging and new technologies to flavors and ingredients, we'll be discussing what’s new, emerging and on the cusp in the world of packaged goods. 

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Speakers
avatar for Mason Arnold

Mason Arnold

Veggie Nerd, Veggie Noodle Co
I like to talk about food and sustainability and technology!
avatar for Scott Jensen

Scott Jensen

Co-Founder and CEO, Rhythm Superfoods
avatar for David Kirchhoff

David Kirchhoff

CEO, Snap Kitchen

Organizers
avatar for Lynda Berrios

Lynda Berrios

Owner, Little Spoon Consulting
A Texas native with over 12 years in the grocery industry, Lynda Berrios started Little Spoon Consulting to support start-up & emerging food businesses in Austin & beyond. With a passion for & a deep knowledge of the grocery world, Berrios has helped hundreds of producers bring their... Read More →


Wednesday October 5, 2016 10:00am - 11:30am
Techstars 412 Congress Ave. #200

10:00am

Winning with Words: Content Marketing, SEO & Social | 10:00 - 11:30 AM
In this session you'll learn the basics of online marketing with amazing presentations by some of the world's leading experts on content marketing, SEO, and Social media. Don't miss this opportunity to learn valuable skills that will help you with your online marketing career or techniques you can use to grow your startup!

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Speakers
avatar for Kate Buck Jr.

Kate Buck Jr.

Kate Buck, Social Media Manager, (otherwise known as @katebuckjr or kbj on Twitter) is the CEO of KBJOnline, a Social Media management and consulting agency in Austin, TX. Her company has worked with some of the top names in Internet Marketing as well as consulted with dozens of individuals... Read More →
avatar for Paul O'Brien

Paul O'Brien

Founder, MediaTech Ventures
Marketer, author, entrepreneur, father, blogger, and general socializer. Founder of MediaTech Ventures and growth hacker of startups.


Wednesday October 5, 2016 10:00am - 11:30am
Capital Factory 701 Brazos St, 16th floor, Austin, TX 78701

12:00pm

Hot Sauce in Your Bag: How Spicy Does Your Food Marketing Need to Be? | 12:00 - 1:30 PM

Pitching food bloggers and not getting a nibble? Are your likes on social media not as piping hot as you would like? Do you feel that you just don’t have the right recipe to make your brand drool-worthy? This panel focuses on getting the perfect blend of social chatter, media pitching and other outside-the-recipe box ideas to really get people talking the right way about your company. Our panel members will provide insight from various backgrounds and past experiences to show you the ins and outs of appropriate pitching techniques, social media 101 and more. Because you can slay. All day.

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Moderators
avatar for Addie Broyles

Addie Broyles

Food Writer, Austin American-Statesmen

Speakers
avatar for Emily Kealey

Emily Kealey

President, Conversation Piece Marketing & PR
avatar for April Riggs

April Riggs

Media Coordinator, High Brew Coffee
avatar for Kristin Sheppard

Kristin Sheppard

Creative Director; President, Giant Squid Media; Austin Food Bloggers Alliance (AFBA)


Wednesday October 5, 2016 12:00pm - 1:30pm
Capital Factory 701 Brazos St, 16th floor, Austin, TX 78701

2:00pm

Rebrands & Redesigns | 2:00 - 3:30 PM
Learn how to navigate some exciting (but often treacherous!) creative waters! Well be discussing best practices, solid strategies and what makes a successful transition from one look, feel and brand story to another through the lens of packaged goods. 

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Speakers
avatar for Yauss Berenji

Yauss Berenji

Co-Owner, Skull & Cakebones
avatar for Martha Pincoffs

Martha Pincoffs

President, Hat Creek Provisions
Branding/Marketing/Product Development
avatar for Kelly Stevens

Kelly Stevens

Founder and Principal, Seven Creative
I'm a designer passionate about working with small companies — especially in the food and consumer packaged goods space — to bring their products to market with smart, effective and beautiful design. In the soup pot: 12 years of experience as art director at Whole Foods Market... Read More →

Organizers
avatar for Lynda Berrios

Lynda Berrios

Owner, Little Spoon Consulting
A Texas native with over 12 years in the grocery industry, Lynda Berrios started Little Spoon Consulting to support start-up & emerging food businesses in Austin & beyond. With a passion for & a deep knowledge of the grocery world, Berrios has helped hundreds of producers bring their... Read More →


Wednesday October 5, 2016 2:00pm - 3:30pm
Capital Factory 701 Brazos St, 16th floor, Austin, TX 78701

2:00pm

A Startup's First Year: The Good, The Bad and The Ugly | 2:00 - 3:30 PM
Entrepreneurship is a way of life in Austin. Everyone you meet is building a mobile app or disrupting an industry. News headlines congratulate startups receiving hundreds of thousands (or millions) in funding each day. Sometimes it seems so commonplace that you'd think founding a company was easy. But don't be fooled.

Hear from three Austin startups, Sandbox Commerce, DivInc and Gallivnt, about the blood, sweat and tears that went into their first year building their startups. They'll share the brutally honest, behind-the-scenes look at how they pushed through when things got tough, and why they wake up to fight for their company's success each day. Get ready to remove your rose-colored glasses because the road of entrepreneurship is no easy feat. Is it even worth it? You'll be surprised by their answers.

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!  

Speakers
avatar for Carolyn Byczek

Carolyn Byczek

COO, Gallivnt
avatar for Ashley Jennings

Ashley Jennings

Cofounder | CMO, DivInc
avatar for Scott Mackey

Scott Mackey

CEO, Gallivnt
avatar for Sterling Smith

Sterling Smith

Founder & CEO, SandBox Commerce
avatar for Ryan Smith

Ryan Smith

Director of Product, SandBox Commerce
Director of Product @sandboxcommerce; creator of product and builder of the future - interested in tech inflection points. No power in the verse can stop me!

Organizers
avatar for Jessica Cox

Jessica Cox

Member & Student Success Manager, Galvanize Inc


Wednesday October 5, 2016 2:00pm - 3:30pm
Galvanize 118 Nueces St, 2nd floor, Austin, TX 78701

4:00pm

Conversion Rate Optimization for Marketers & Designers | 4:00 - 5:00 PM
This is one of the hottest sessions during Austin Startup Week. Don't miss this! Join us as the nation's smartest minds in conversion optimization discuss techniques you can use to make your website more effective at turning visitors into customers!

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP.
 If you see someone from their teams, give them a hug and hi-five! 
 

Speakers
avatar for Brian Massey

Brian Massey

CEO, Conversion Sciences
Brian Massey is the founder of Conversion Sciences LLC and author of the book Your Customer Creation Equation. He is an online marketing expert focused on the science of turning web traffic into leads and sales. His rare combination of interests and experience was developed over... Read More →
avatar for Claire Vo

Claire Vo

CEO, Experiment Engine


Wednesday October 5, 2016 4:00pm - 5:00pm
WP Engine 504 Lavaca Street #1000

4:00pm

Appy Hour with SandBox Commerce | 4:00 - 5:30 PM
SandBox Commerce will talk about the importance of a mobile application to a retailers' sales and customer ecosystem. We will discuss best practices in building, managing and deploying mobile applications in the retail space and the impact of these applications on a retailers bottom line. Appetizers and drinks provided.

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Organizers
avatar for Ryan Smith

Ryan Smith

Director of Product, SandBox Commerce
Director of Product @sandboxcommerce; creator of product and builder of the future - interested in tech inflection points. No power in the verse can stop me!


Wednesday October 5, 2016 4:00pm - 5:30pm
Galvanize 118 Nueces St, 2nd floor, Austin, TX 78701

6:00pm

ASW Marketers’ Happy Hour | 6:00 - 8:00 PM
Hey Marketers of Austin Startup Week, join us for a happy hour just for you! Join us on Wednesday to network with other marketers enjoying startup week. We'll have drink tickets and there will be tons of marketers to network with!

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Organizers

Wednesday October 5, 2016 6:00pm - 8:00pm
Austin Ale House 301 W 6th St, Austin, TX 78701
 
Thursday, October 6
 

10:00am

Power to the People: Building Successful Brands by Empowering Users | 10:00 - 11:00 AM
Advancing technology has given us the ability to build brands centered around giving users power through accessibility. Campus Watch CEO and founder, Paolo Soriano, leads this interactive discussion guiding attendees through identifying existing problems, issues or needs consumers face and the solutions we can create by developing brands that put technology into the hands of users. During the session, Paolo will guide audiences through the development of Campus Watch and tools to building innovative brands that empower consumers.

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!    

Speakers
avatar for Paolo Soriano

Paolo Soriano

Founder and CEO, Campus Watch, LLC

Organizers

Thursday October 6, 2016 10:00am - 11:00am
Galvanize 118 Nueces St, 2nd floor, Austin, TX 78701

2:00pm

Creating Digital Connections that Foster Human Interactions | 2:00 - 3:30 PM
Digital communities and products designed for sharing, commenting and “like” accumulation have been smash hits. But these same tools have failed to consistently foster connections that move from the digital to the human realm, proving to be a driver of, instead of a solution to, human loneliness. 

While often satisfying, sharing and garnering in a permanently interconnected world is a poor substitute for real human interaction, a substitute that also creates pressure to create a digital façade of happiness and success that has little to do with our real world existence. 

A new generation of technology startups seek to address this phenomenon, creating tools and communities designed not to motivate online interaction, but to create offline connections. From the dating app Bumble’s move to Bumble BFF, to NextDoor’s successful efforts to build neighborhood community, attempts to be an anti-facebook are taking off. The expectation isn’t to cure loneliness, but a new generation of entrepreneurs are certain the internet can be part of the solution, instead of driving the problem. 

We will seek to answer the questions: 
1. Can technology be a solution to, instead of driver of, loneliness 
2. Why have social networks failed to create real world connections? 
3. How are new companies innovating to become part of the solution?

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!   

Speakers
avatar for Carolyn Byczek

Carolyn Byczek

COO, Gallivnt
avatar for Scott Mackey

Scott Mackey

CEO, Gallivnt


Thursday October 6, 2016 2:00pm - 3:30pm
Galvanize 118 Nueces St, 2nd floor, Austin, TX 78701

4:00pm

SXSW Success for Your Startup: Leveraging March Magic in Austin | 4:00 - 5:30 PM
Scheduled March 10-19, 2017, SXSW brings together thousands of entrepreneurs, founders, angels, investors and VCs from across the United States and around the world. The 2017 event will see many changes and many new opportunities. Attend this special presentation to get more information on how you can take advantage of all that the event has to offer.

Additionally, learn the best strategies and methodologies for your new venture to leverage the various SXSW startup-related platforms to take your company (and your career) to the next level.

Sponsored by the Austin Chamber of Commerce, Innovate Austin Initiative in Partnership with SXSW.

Austin Startup Week is supported in part by Capital FactoryTechstarsGalvanize, and Janik Vinnakota LLP. If you see someone from their teams, give them a hug and hi-five!  

Speakers
avatar for Hugh Forrest

Hugh Forrest

Chief Programming Officer, SXSW
I am the Chief Programming Officer at SXSW. That means that I answer lots and lots of emails.
avatar for Chris Valentine

Chris Valentine

Accelerator Pitch Event Manager, SXSW


Thursday October 6, 2016 4:00pm - 5:30pm
Galvanize 118 Nueces St, 2nd floor, Austin, TX 78701